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The Museo Enzo Ferrari in Modena in particular registered an annual growth of 19% in November, equivalent to 150,000 visitors, drawn by the “Driving with the Stars” exhibition that sees the Ferraris driven by stars from the sporting, cultural, industrial and entertainments worlds on display.
Sales of single tickets for both museums remain stable, representing around a fifth of the total, serving as confirmation of the superb synergy between these structures for another year.
I have visited all three exhibitions and love them all, with each offering something different. Be sure to check out our Podcast Interview with the Curator of the London Exhibition. You can Listen here: Podcast