There can be few more appropriate places to invite prospective and existing owners to sample the latest Rolls-Royce models than the luxurious and exclusive Courchevel 1850 ski resort.

Always a brand with an in-depth understanding of its patrons and their lifestyle, Rolls-Royce will be at the Le Lana Hotel from February the 18th to March 10th, with the new and exciting Rolls Royce Cullinan on hand to sample on and off-piste, and the gloriously beautiful Rolls-Royce Dawn for an experience of open-top motoring at its best.

The event is part of the Rolls-Royce Social Hotspot programme, designed to give potential customers an intimate look at the range, and one that always engages those who attend.

Exclusive Gatherings

With a selection of wonderful, bespoke Rolls-Royce cars located in the hotel for the duration, guests will be able to examine them by day, and by night, will be invited to attend specially curated gatherings, to talk with like-minded individuals who enjoy true, genuine luxury.

With a selection of exclusive hotels, the wonderful Les Troise Vallees ski region is one of the most highly regarded of all, and is a fitting place for Rolls-Royce to show off the capability of the Cullinan, which is perhaps the ultimate in luxury SUV’s.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said of the event, “Connoisseurs of true luxury visit Courchevel 1850 in the pursuit of memorable experiences. Rolls-Royce understands that these are tenets of true luxury and offers to enrich the lives of our clients by hosting this season-long studio in one of the most revered ski resorts in the world.”

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, adds, “Our presence here is indicative of the marque’s unique approach to connecting with its audience – truly bespoke and a reflection of the brand’s deep understanding of its customers. Furthermore, we are thrilled to have the opportunity to demonstrate that Cullinan is truly Effortless Everywhere in this beautiful and challenging environment.”